The Orlando Museum of Art and Design (OMAD) is the premiere destination for art presentation and potential sale of local, national and international artworks and designs. The goal of this new branding is to visually display the museum branding alongside explorations and advertisements for exhibitions without drawing attention away from the works. To be strong enough to stand alone but compliment the exhibition while being modular enough in form and structure and keep the core voice of the museum (that of an independent, crowd funded organization with a passion and love for art and a philanthropy towards the arts; both old, new and futuristic, regardless of medium). This is achieved through a neutral color scheme and a variable geometric wordmark that can is flexible and subdued enough to sit next to bold a breathtaking artwork, but strong enough to stand on its own.